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Land Rover Roam Free

We wanted to celebrate Land Rover's 65th anniversary and capture the essence of Land Rover's go-anywhere-do-anything feeling of freedom and premium all-terrain capability. So, we used four free-running pros that maintain a rectangular formation, each one representing an articulating wheel of the Land Rover. The precisely choreographed four-person “dance” through nature is an epic demonstration of the Land Rover tagline, “ABOVE AND BEYOND.”

Project Roles
Art Director
Company
Young&Rubicam
Skills
Art Direction, Cinematography, Conceptual
Media
Scripted TV
Project Industries
Advertising, Automotive