Burberry | From London With Love DOOH
From London With Love, was a project created to allow passersby on London’s Piccadilly Circus the opportunity to be part of Burberry’s 2014 Festive Campaign. On screen, Burberrys Festive Campaign directed people to a micro-site we developed where people were asked to submit their initials. Once submitted, a countdown began on their device directing them to look up. The screen would suddenly transform as a Burberry box opened to reveal their initials. As the sequence played, we synced the campaign music to the users phone as they watched their name in lights. Once the message played out, each participant received a snapshot of the moment when their initials were on screen at Piccadilly Circus. Piccadilly Circus sits directly between Burberry’s flagship store on Regent street & The Beauty Box in Covent Garden. This unique location meant that we could extend the experience by connecting each user to either store through a 180 degree panorama. This meant that when the user moved their device left or right, the user could access directions to visit either of the Burberry stores.
- Project Roles
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Design, Digital, Interaction, Interactive
- Advertising, Interactive Installations, Microsites, Video Installations
- Project Industries
- Advertising, Fashion, Lifestyle, Luxury