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Lowe's DIY Microsite

Lowe's DIY microsite was built to house a variety of instructional and inspirational projects, along with hacks & tips to help make projects easier around the home. Content is featured in the form of YouTube videos, step-by-step instructional articles, blogs, and Vines. The site was integrated into a national TV spot to drive traffic to the site. The original site was built on Tumblr’s platform and has since been integrated into Lowe’s website at www.lowes.com/how-to-library.

Project Roles
Designer, Editor (Brand/Content), Retoucher, Typographer
Company
BBDO
Skills
Adobe Photoshop, Content Management, Design, Editing, HTML, Retouching, Visual Development
Media
Microsites, Websites
Project Industries
Advertising, Lifestyle
Lowe's DIY Microsite
Lowe's DIY Microsite
Lowe's DIY Microsite
Lowe's DIY Microsite
Lowe's DIY Microsite