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Bacardí Social

With auto-play in feeds and video consumption accounting for more than 1 billion views per day on Facebook alone, I wanted to break away from the typical drink image and a recipe card and create something a little more dynamic to catch viewers’ attention. The result is a set of meditative cinemagraphs that subtly capture the vibes of these classic cocktails. For those inspired, links to the drink recipes were woven into the post copy.

Project Roles
Art Director, Designer, Motion Designer
Company
BBDO New York
Skills
Adobe Photoshop, After Effects, Compositing, Design
Media
Advertising, GIFs, Social Media Content, Visual Designs
Project Industries
Advertising, Beverage
Bacardí Social
Bacardí Social
Bacardí Social
Bacardí Social
Bacardí Social