With auto-play in feeds and video consumption accounting for more than 1 billion views per day on Facebook alone, I wanted to break away from the typical drink image and a recipe card and create something a little more dynamic to catch viewers’ attention. The result is a set of meditative cinemagraphs that subtly capture the vibes of these classic cocktails. For those inspired, links to the drink recipes were woven into the post copy.
- Project Roles
- Art Director, Designer, Motion Designer
- BBDO New York
- Adobe Photoshop, After Effects, Compositing, Design
- Advertising, GIFs, Social Media Content, Visual Designs
- Project Industries
- Advertising, Beverage