With auto-play in feeds and video consumption accounting for more than 1 billion views per day on Facebook alone, I wanted to break away from the typical drink image and recipe card and create something a little more dynamic to catch viewers’ attention. The result is a set of meditative cinemagraphs that subtly capture the vibes that one could imagine enjoying these cocktails in. And for those inspired, links to the drink recipes were woven into the post copy.
- Project Roles
- Art Director, Designer, Motion Designer
- Adobe Photoshop, After Effects, Compositing, Design
- Advertising, Branded Content, GIFs, Social Media Content
- Project Industries
- Advertising, Beverage