We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Bacardí Cocktails

With auto-play in feeds and video consumption accounting for more than 1 billion views per day on Facebook alone, I wanted to break away from the typical drink image and recipe card and create something a little more dynamic to catch viewers’ attention. The result is a set of meditative cinemagraphs that subtly capture the vibes that one could imagine enjoying these cocktails in. And for those inspired, links to the drink recipes were woven into the post copy.

Project Roles
Art Director, Designer, Motion Designer
Company
BBDO
Skills
Adobe Photoshop, After Effects, Compositing, Design
Media
Advertising, Branded Content, GIFs, Social Media Content
Project Industries
Advertising, Beverage
Bacardí Cocktails
Bacardí Cocktails
Bacardí Cocktails
Bacardí Cocktails
Bacardí Cocktails