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Jack Daniel's: Barrel Hunt

To celebrate 150 years of the Jack Daniel Distillery, we hid 150 prized-filled whiskey barrels in over 50 countries. The campaign is based on Facebook, with each market releasing clues alongside imagery of what the locations looked like in the late 1800s and early 1900s. The clues are cryptic and tie to the locations and cities in which they are hidden, but they also relate back to Jack Daniel's timeless history. Over the course of several months, we worked to keep our audience engaged with not only the competition itself, but also with sustaining content pertaining to the Barrel Hunt. www.jackdanielsbarrelhunt.com

Project Roles
Arnold Worldwide