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"Fountain"

Outside the U.S., Tang was known as a "nutritious" beverage--not necessarily a fun, tasty one. Tang asked us to help make the drink something kids would actually ask for, and this was one of two spots that launched the campaign overseas. It was also featured in the One Show "Vote for Your Favorite Commercial" contest. Below are the sketches that led to the spot and the end mnemonic exploration. Agency: Ogilvy & Mather, Chicago ECD: Joe Sciarrotta AD: Joe Kayse CW: Jenn Totten Director: Paul Dektor Editor: Optimus, Chicago

Project Roles
Art Director
Company
Tang
Skills
Adobe Illustrator, Art Direction, Storyboarding
Media
Commercials - Broadcast
Project Industries
Beverage
"Fountain"
"Fountain"
"Fountain"
"Fountain"
"Fountain"
"Fountain"
"Fountain"