Outside the U.S., Tang was known as a "nutritious" beverage--not necessarily a fun, tasty one. Tang asked us to help make the drink something kids would actually ask for, and this was one of two spots that launched the campaign overseas.
It was also featured in the One Show "Vote for Your Favorite Commercial" contest.
Below are the sketches that led to the spot and the end mnemonic exploration.
Agency: Ogilvy & Mather, Chicago
ECD: Joe Sciarrotta
AD: Joe Kayse
CW: Jenn Totten
Director: Paul Dektor
Editor: Optimus, Chicago
- Project Roles
- Art Director
- Adobe Illustrator, Art Direction, Storyboarding
- Commercials - Broadcast
- Project Industries