National Park Service and Foundation Rebrand
After being tasked with creating a logo to represent the National Park Service's upcoming centennial I reviewed where the brand currently stood, and decided that The National Park Service's (and all of its family members, including National Park Foundation) entire brand needed an overhaul, to unify the separate branches as one and give it an updated look that will still be relevant for the next century. We came back to them with a proposal of a new branding, and they loved it. It's the first time the NPS logo has been changed since its inception, and it was a great honor to be chosen to design the new brand system.
- Project Roles
- National Park Service
- Adobe Illustrator, Adobe InDesign, Design, Type Design
- Advertising, Brand Guidelines, Logos, Typography