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National Park Service and Foundation Rebrand

After being tasked with creating a logo to represent the National Park Service's upcoming centennial I reviewed where the brand currently stood, and decided that The National Park Service's (and all of its family members, including National Park Foundation) entire brand needed an overhaul, to unify the separate branches as one and give it an updated look that will still be relevant for the next century. We came back to them with a proposal of a new branding, and they loved it. It's the first time the NPS logo has been changed since its inception, and it was a great honor to be chosen to design the new brand system.

Project Roles
Designer
Company
National Park Service
Skills
Adobe Illustrator, Adobe InDesign, Design, Type Design
Media
Advertising, Brand Guidelines, Logos, Typography
National Park Service and Foundation Rebrand
National Park Service and Foundation Rebrand
National Park Service and Foundation Rebrand
National Park Service and Foundation Rebrand
National Park Service and Foundation Rebrand
National Park Service and Foundation Rebrand
National Park Service and Foundation Rebrand