More than 663 million people worldwide are affected by deadly dirty water—an issue most Americans never have to think about. Charity: Water and DigitasLBi set out to raise awareness of the issue by bringing it straight to people's social media feeds via BuzzFeed Tasty, a video cooking series with 62 million followers on social media.
Ranked as one of Adweek's 2016 Media Plans of the Year.