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GILLETTE FUSHION PROSHIELD

Gillette was launching a new and improved Proshield razor and needed to get the word out. The average consumer can take more than 120 restrokes after the initial shave gel is wiped away. Gillette’s goal was to prove to the press that irritation from shaving could be avoided by using their razor. I created a sleek press kit for their U.S. and European markets that contained their product and included information and a step by step guide.

Project Roles
Art Director
Company
Ketchum
Skills
Art Direction, Design
Media
Packaging
Project Industries
Packaged Goods
GILLETTE FUSHION PROSHIELD
GILLETTE FUSHION PROSHIELD
GILLETTE FUSHION PROSHIELD
GILLETTE FUSHION PROSHIELD
GILLETTE FUSHION PROSHIELD
GILLETTE FUSHION PROSHIELD
GILLETTE FUSHION PROSHIELD