HBO wanted to increase subscriptions across multiple distributors. We created an interactive application that would tease viewers with current HBO offerings and entice them to subscribe. The applications made it easy to convert new subscribers by presenting a direct link to subscribe using the remote. We were able to capture and deliver user engagement data directly to the HBO so they can gauge success.
The HBO Preview experience utilized a variety of Verizon remote buttons to accentuate the experience. FF and Rew buttons cycled the user through categories while the left and right buttons cycled the user through thumbnails and relevant content. Fixed focus navigation kept the viewer's attention on the inset video preview.
This application was available to all 5+Million Verizon FiOS subscribers.
- Project Roles
- Creative Director
- Design, Interactive
- Interactive Videos
- Project Industries