We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
#MakeBoringBrilliant

We found that teens were so bored that they could not stop tweeting about it. So we created the direct-response campaign #makeboringbrilliant telling teens to 'tweet us what's boring and we'll make it brilliant.' Over 1m teens participated. and we directly tweeted back over 1,000 unique videos, gifs, and images—including hipster zombies, yeti nanas, and lots of cats.

Project Roles
Art Director
Company
vitaminwater
Skills
Art Direction, Conceptual, Social
Media
Branded Content, Social Media Content
Project Industries
Beverage
#MakeBoringBrilliant
#MakeBoringBrilliant
#MakeBoringBrilliant
#MakeBoringBrilliant
#MakeBoringBrilliant
#MakeBoringBrilliant
#MakeBoringBrilliant