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What would you do for Santanico?

We created a hotline with an AI operator that urged fans of Dusk Till Dawn to tell us what they would do to prove their devotion to the demon goddess Santanico (the show's villain). We then turned some of best responses into branded content to promote the new series, and to get more submissions.

Project Roles
Art Director
El Rey Network
Art Direction, Cinematography, Color Grading, Live Action, Storyboarding, TV
Branded Content, Commercials - Broadcast, Set Designs, Social Media Content
Project Industries
Advertising, Entertainment
What would you do for Santanico?