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Judotype

A tribute to all Brazilian Judokas throughout every airport in Brazil. Judo is the sport in which Brazil won the most medals at the last Olympics. And Infraero, the company that runs all the airports in Brazil, wanted to show its pride in being the first to sponsor these dedicated athletes. To pay tribute to Judo and the Brazilian Judokas, we went to their training sessions and photographed every move. The pictures were transformed into illustrated letters to create a typography made of will power, hard work and talent. The first typography ever made of judo.

Project Roles
Art Director, Typographer
Company
Infraero
Skills
Art Direction, Type Design
Media
Advertising
Project Industries
Advertising
Judotype
Judotype
Judotype
Judotype
Judotype
Judotype