Discovered by Rav4

Apple receives tremendous media coverage along with a lot of eyeballs for its ‘Shot on iPhone’ Billboard Campaign which always portray beautiful landscapes.

We wanted to take advantage of this by pairing two iconic brands - Toyota and Apple, in the same space. The pictures in the iPhone 7 campaign had been shot at gorgeous locations, we took over a billboard nearby with a clever message on one of the most crowded streets in Manhattan.