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Aetna & Gerber Content Videos

I was hired with Christine Aliferis by Ogilvy to produce multiple landing pages, CRM packages and direct mail for Aetna's 2016 enrollment period. It was a LOT of heavy digital work, and you can email me if you want to see some of it. I'm only showing the fun part here: we created over 25 web videos defining different healthcare terms. Here are two. The next video is for Gerber, who besides making baby food, sells life insurance (I know, weird). My partner Diane Stilwell and I created the "Be a Hero" campaign for Gerber Life insurance agents with the Chicago explainer agency Demo Duck.

Project Roles
Art Director, Creative Director
Company
Aetna
Skills
Art Direction, Conceptual, Copywriting, Creative Direction
Media
Commercials - Video
Project Industries
Health/Pharma
Collaborators