Mirvaso is a topical treatment for rosacea, or facial redness. My "Red is Wrong" campaign won this new business pitch for Y&R. I created the tag line, designed the ads and the TV spots. Traffic to the website jumped by 95% after the spots ran.
- Project Roles
- Art Director, Creative Director
- Young & Rubicam
- Art Direction, Conceptual, Design
- Advertising, Commercials - Broadcast
- Project Industries