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Superstar FW17

ICONS OF TOMORROW The adidas Originals ’80 Superstar is an iconic sneaker. From the day it was released, it has represented everything from determination and success on the basketball court to attitude and innovation on the hip hop stage. It represents being true to yourself - to keep pushing for what you believe in, no matter what. The sneaker still figures prominently in the brand’s arsenal, but for FW17, it was time to give the beloved classic a facelift. We created a campaign to celebrate a new generation of icons using creativity to forge a better tomorrow, celebrating their quest to make a positive impact on the world. The campaign featured plus-size model and body-positive activist Barbie Ferreira, feminist artist and photographer Arvida Byström, skateboarder Rachelle Vinberg, climate change and indigenous rights activist Xiuhtezcatl Martinez, feminist musician and activist Kiran Gandhi and gay rapper Khalif Diouf (Le1f).

Project Roles
Art Director
Company
Johannes Leonardo
Skills
Art Direction
Media
Advertising
Project Industries
Advertising, Fashion
Superstar FW17
Superstar FW17
Superstar FW17
Superstar FW17
Superstar FW17
Superstar FW17