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Hugo Boss - Editions

It was refreshing to work with Hugo Boss to create brand platforms and write the creative for their season launches. 1. The first spot is for their global "Summer of Ease" launch. I fed into the strategy, wrote the ads and worked alongside the director to make this summer campaign shot with Sebastian Stan and Romee Strijd. This fed out via broadcast, social, digital OOH, and instore for the 2018 collection. 2. The next two spots are from "Own Your Journey" - A campaign that infuses fashion with influencers / celebrities in different fields. We documented their personal journey and what made them, them. I was tasked with interviewing each influencer and then writing and crafting their personal stories that would then help inform what was then shot.

Project Roles
Writer, Creative Director
Conceptual, Copywriting
Commercials - Broadcast, Social Media Content, Social Media Copy
Project Industries
Advertising, Beauty, Fashion, International, Lifestyle, Luxury, Sports
Hugo Boss - Editions