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Liam: An Innovation Story

Worked with ACD copywriter on a video announcing Liam, Apple’s recycling robot and their new commitment to thinking about what happens to all their products at the end of their life. Created multiple rounds of visual exploration for alternate endings. Video was presented by Lisa Jackson on Earth Day. Collaborated with ECD, CD and the Siri team in creating a fictional love affair between Liam and Siri to entice people to learn about Apple’s new recycling robot. We developed a number of responses for Siri when asked about Liam.

Project Roles
Art Director
Company
Apple
Skills
Art Direction
Media
Brand Films, Commercials - Video, Mobile Apps
Project Industries
Advertising, Technology
Liam: An Innovation Story
Liam: An Innovation Story