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Levi's® ✕ Jacquard by Google Installation

I worked collaboratively with Imprint Projects to conceive of a fabric, sound, and light installation to complement the organic look and feel of the Levi’s® Outpost venue at SXSW 2017, as part of the long-anticipated public announcement of the Levi’s® Commuter™ Trucker jacket featuring Jacquard by Google touch-sensitive textiles. I worked with creative strategists to conceive of a plan, with Jasper Speicher to build physical prototypes, and with environmental designers to specify fabrication requirements. I also wrote the code to turn capacitive touch into a sound-and-light experience, and designed those, too. The activation earned 840 million press impressions.

Project Roles
Creative Technologist
Imprint Projects
Ambient / Textural Feels, Arduino, Fabrication, JavaScript, Strategy
Interactive Installations
Project Industries