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A Journey for Two | Smart

The all-new 2016 smart fortwo was being launched in the United States. A car built perfectly for two people to enjoy. In the spirit of the car, we invited Instagram users to team up and follow along on a story for two. Two separate Instagram accounts each told only half the story. When two phones were placed side-by-side, the story came together.

Project Roles
Copywriter
Company
Razorfish
Skills
Conceptual, Copywriting
Media
Advertising, Branded Content, Case Study Videos, Social Media Content, Social Media Copy
Project Industries
Automotive
A Journey for Two | Smart
A Journey for Two | Smart