A Journey for Two | Smart
The all-new 2016 smart fortwo was being launched in the United States. A car built perfectly for two people to enjoy.
In the spirit of the car, we invited Instagram users to team up and follow along on a story for two.
Two separate Instagram accounts each told only half the story. When two phones were placed side-by-side, the story came together.
- Project Roles
- Conceptual, Copywriting
- Advertising, Branded Content, Case Study Videos, Social Media Content, Social Media Copy
- Project Industries