Dear Media | Dove
During the 2016 Olympics, we created a campaign that encouraged the media to focus on the athletic ability of women – not their looks.
The campaign tracked real-time media judgments of female athletes’ appearance – from digital publications, to live broadcast and radio commentary – encouraging the world to respond directly to the sexist quotes on social media.
- Project Roles
- Conceptual, Copywriting
- Advertising, Billboards, Brand Films, Case Study Videos, Commercials - Video, Data Visualization, Infographics, Microsites, Social Media Content, Social Media Copy, Websites
- Project Industries