Walgreens: Whatever Makes You Feel Beautiful
As Walgreens decided to go "big and beauty" we were tasked with finding a voice in an already saturated market. We aligned around being true to ourselves and letting the customer be true to themselves. Whatever Made them Feel Beautiful allowed customers to leverage Walgreens for all their beauty needs. Regardless the mood. I led the brand strategy and stewardship of this project from concept to completion. Partnering with an outside agency to bring it to life I made sure the look, tone and feel remained consistent for the Walgreens brand across all touchpoints.
- Project Roles
- Creative Director
- Creative Direction, Strategy, Wrangling - Creatives
- Project Industries