Chanel is revered as a cultural institution in the fashion world. Since creating "the little black dress" they have long been the epitome of haute culture. But they had a problem; when attempting to infiltrate the growing Chinese market they realized that there was a lack of brand recognition and understanding of their cultural significance within the fashion world. So they decided to host a traveling exhibition called "Culture Chanel" to educate the Chinese public about Chanel. The digital exhibition is the online component of "Culture Chanel" and can be translated for English, French and Chinese audiences.
- Project Roles
- Art Director, Designer, UX/IA Designer
- Tender Creative
- Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual
- Project Industries