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Lincoln S/SS '17

The challenge here was to make a hard-hitting sales event message feel elegant and lux. So we took Lincoln's entire lineup and shut down the 7 Mile Bridge in the Florida Keys. What resulted was honking, swearing Floridian drivers (not pictured) and a unique take on the summer savings car spot.

Project Roles
Copywriter
Company
Hudson Rouge
Skills
Conceptual, Copywriting
Media
Commercials - Broadcast
Project Industries
Advertising
Lincoln S/SS '17
Lincoln S/SS '17