Lincoln S/SS '17
The challenge here was to make a hard-hitting sales event message feel elegant and lux. So we took Lincoln's entire lineup and shut down the 7 Mile Bridge in the Florida Keys. What resulted was honking, swearing Floridian drivers (not pictured) and a unique take on the summer savings car spot.
- Project Roles
- Copywriter
- Company
- Hudson Rouge
- Skills
- Conceptual, Copywriting
- Media
- Commercials - Broadcast
- Project Industries
- Advertising
