Charmin was looking to play with the idea that commercial breaks make great bathroom breaks, so we decided to get innovative with our media inventory. We had unique control over the Nickelodeon airwaves, and thus, a golden opportunity to tell a story in a memorable way. So, in each commercial pod, we ran Charmin's animated brand spot (created by Publicis) right before our custom spot...
- Project Roles
- Conceptual, Copywriting
- Branded Content, Commercials - Broadcast
- Project Industries