Forecasts For Adventure #Hibernot
To Hibernot is to explore new experience when others won't dare go. Our objective was to expand reach to a slightly different U.S. Range Rover audience and start speaking a winter weather language they can resonate with.
The local news cycle is often the soundtrack to a snow day, but for some the news to stay indoors is seen as an opportunity to go out and make the most of the weather. This vignette series shows how a Range Rover owner turns these weather reports on their head and uses their vehicle to Hibernot.
Pinpointing common wintertime happenings, we juxtaposed monotonous, yet clever news report audio with cheeky video of a adventurous Land Rover owner using their vehicle and its unique features to embrace the spirit of Hibernot. These videos were deployed on social media channels based on geographic weather patterns occurring across the nation.
- Project Roles
- Art Director
- Art Direction, Post-Production
- Social Media Content
- Project Industries
- Advertising, Automotive