Band Hyukoh Rebranding

About Hyukoh (Korean: 혁오) is a South Korean indie band signed to HIGHGRND. Formed in May 2014, the band consists of Oh Hyuk, Im Dong-gun, Lim Hyun-jae, and Lee In-woo. http://www.highgrnd.com/artist.php?idx=HYUKOH Context The objective of the new visual identity system is to rebrand Band Hyukoh not only as an anti-mainstream band but also as a group of eclectic artists by showcasing their heterogenous aesthetic of music, visual art, and fashion style.