Jamba Juice "Swishy Chug"

Adele and Ellen pranked our client, opening the door for a great social opportunity. In just a few hours, my team and I built the "Swishy Chug" brand from scratch, complete with a website, a twitter account, and 5 signature smoothies. Aside from industry accolades, our efforts earned earned our client billions of impressions and millions in earned media.