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UO Brand Partnership Campaigns
As Executive Creative Director for UO's partnership program marketing and imagery, I led the direction of Urban Outfitters' branded partnership campaigns. Functioning as a full-service agency, our UO team matched partners and relevant talent for newsworthy campaigns, from concept to execution. Brand partners included adidas, Alpha Industries, Calvin Klein, Champion, Hanes, Juicy Couture, Fujifilm, Tommy Hilfiger, and Vans. Talent ranged from musicians to artists, activists, and actor/actresses.
- Project Roles
- Creative Director
- Company
- Urban Outfitters
- Skills
- Celebrity, Creative Direction, Editorial, Entertainment, Experiential, Fashion, Integrated, Management of Teams 20+, Social
- Media
- Advertising, Brand Films, Branded Content, Commercials - Video, Events, Music, Photography, Social Media Content, Social Media Copy, Websites
- Project Industries
- Advertising, Entertainment, Fashion, Lifestyle, Music, Retail
