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UO Brand Partnership Campaigns

As Executive Creative Director for UO's partnership program marketing and imagery, I led the direction of Urban Outfitters' branded partnership campaigns. Functioning as a full-service agency, our UO team matched partners and relevant talent for newsworthy campaigns, from concept to execution. Brand partners included adidas, Alpha Industries, Calvin Klein, Champion, Hanes, Juicy Couture, Fujifilm, Tommy Hilfiger, and Vans. Talent ranged from musicians to artists, activists, and actor/actresses.

Project Roles
Creative Director
Company
Urban Outfitters
Skills
Celebrity, Creative Direction, Editorial, Entertainment, Experiential, Fashion, Integrated, Management of Teams 20+, Social
Media
Advertising, Brand Films, Branded Content, Commercials - Video, Events, Music, Photography, Social Media Content, Social Media Copy, Websites
Project Industries
Advertising, Entertainment, Fashion, Lifestyle, Music, Retail
UO Brand Partnership Campaigns
UO Brand Partnership Campaigns
UO Brand Partnership Campaigns
UO Brand Partnership Campaigns
UO Brand Partnership Campaigns
UO Brand Partnership Campaigns
UO Brand Partnership Campaigns
UO Brand Partnership Campaigns
UO Brand Partnership Campaigns