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Urban Outfitters Brand Imagery + Marketing

Beginning as Art Director in 2008 and growing into a career-spanning creative leadership role, I was responsible for developing and evolving Urban Outfitters' photographic sensibility and creative marketing imagery during this time. Acting most recently as Global Executive Creative Director, I led a highly talented in-house team in the elevation and refinement of the brand's emotional and visceral editorial and e-commerce imagery, social media, and digital marketing content and copywriting. In 2015, we relaunched UO's social strategy and image direction as part of a greater evolution of the brand's visual aesthetic. Inclusive of casting, production, styling, merchandising, editing, and post-production, each shoot is a testament to the teamwork and individual skill involved.

Project Roles
Art Director, Creative Director
Company
Urban Outfitters
Skills
Creative Direction, E-Commerce, Fashion, Management of Teams 20+, Mobile, Post-Production, Producing, Social, Content, Copywriting
Media
Advertising, Photography, Social Media Content, Websites, Branded Content
Project Industries
Advertising, Beauty, Fashion, International, Lifestyle, Retail
Urban Outfitters Brand Imagery + Marketing
Urban Outfitters Brand Imagery + Marketing
Urban Outfitters Brand Imagery + Marketing
Urban Outfitters Brand Imagery + Marketing
Urban Outfitters Brand Imagery + Marketing
Urban Outfitters Brand Imagery + Marketing