Urban Outfitters Brand Imagery + Marketing

Beginning as Art Director in 2008 and growing into a career-spanning creative leadership role, I was responsible for developing and evolving Urban Outfitters' photographic sensibility and creative marketing imagery during this time. Acting most recently as Global Executive Creative Director, I led a highly talented in-house team in the elevation and refinement of the brand's emotional and visceral editorial and e-commerce imagery, social media, and digital marketing content and copywriting. In 2015, we relaunched UO's social strategy and image direction as part of a greater evolution of the brand's visual aesthetic. Inclusive of casting, production, styling, merchandising, editing, and post-production, each shoot is a testament to the teamwork and individual skill involved.