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Hi-Tec - AW17 Campaign

For a fresh new visual and strategic launch of Outdoor brand Hi-Tec we created a full global seasonal campaign of film and photography under the new brand line 'Comfortable Anywhere'. Together with this, we did a total retail proposal and new design direction for Hi-Tec as an overhaul from the ground up.

Project Roles
Art Director
Company
Hi-Tec
Skills
Art Direction, Cinematography, Conceptual, Copywriting
Media
Brand Films, Photography, Retail Designs
Project Industries
Advertising
Hi-Tec - AW17 Campaign