Hi-Tec - AW17 Campaign
For a fresh new visual and strategic launch of Outdoor brand Hi-Tec we created a full global seasonal campaign of film and photography under the new brand line 'Comfortable Anywhere'. Together with this, we did a total retail proposal and new design direction for Hi-Tec as an overhaul from the ground up.
- Project Roles
- Art Director
- Art Direction, Cinematography, Conceptual, Copywriting
- Brand Films, Photography, Retail Designs
- Project Industries