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Listerine "Listory Lessons"

Listerine has a 100 year-old secret formula containing just four essential oils, not all that cancer-causing stuff you’ll find in other mouthwashes. These 30-second video “lessons” were made to educate in the time it takes to clean your mouth, and were the focal point of an integrated PR, social, and ad campaign. I served as Creative Director, copywriter, and supplied the voiceover.

Project Roles
Copywriter, Creative Director
Company
Listerine
Skills
Copywriting, Creative Direction, Wrangling - Creatives
Media
Commercials - Video, Events
Project Industries
Health/Pharma