Supernatural is cleaning up creative baking — a category overrun with harmful,
artificial and carcinogenic ingredients.
By reinventing pantry staples like food coloring, sprinkles and more, Supernatural inspires creativity with the first cohesive line of high-performing, clean-label products for colorfully decorating treats.
Initially onboard as a design consultant, my position grew to helping Supernatural craft their brand strategy and visual expression resulting in the art direction, styling and design of their website. Additional items were designed for launch including marketing materials and shipper box.
Logo and Package design: Miller Creative
Photographer: Bobby Doherty
- Project Roles
- Art Director, Creative Director, Designer
- Art Direction, Conceptual, Content, Creative Direction, Design, Front-End Development, Print, Producing, Strategy, Brand Management
- Branded Content, Packaging, Websites
- Project Industries
- Packaged Goods