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Olay Pro-X

After a decade of groundbreaking product launches, Olay became P&G’s first billion-dollar beauty brand and a clear category-leader, but department store shoppers still weren’t buying it. By positioning Olay Pro-X against the department store shopper's skincare gold standard, dermatologist brands, we were able to convince them that Olay Pro-X delivers prestige-level skincare for a whole lot less. This effort was an Effie Finalist.

Project Roles
Art Director, Creative Director, Type Designer
Art Direction, Creative Direction
360° Video, Commercials - Video, Products - Digital
Project Industries
Beauty, Health/Pharma, Packaged Goods
Olay Pro-X
Olay Pro-X