After a decade of groundbreaking product launches, Olay became P&G’s first billion-dollar beauty brand and a clear category-leader, but department store shoppers still weren’t buying it.
By positioning Olay Pro-X against the department store shopper's skincare gold standard, dermatologist brands, we were able to convince them that Olay Pro-X delivers prestige-level skincare for a whole lot less. This effort was an Effie Finalist.
- Project Roles
- Art Director, Creative Director, Type Designer
- Art Direction, Creative Direction
- 360° Video, Commercials - Video, Products - Digital
- Project Industries
- Beauty, Health/Pharma, Packaged Goods