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Duracell Powermat

I wrote a spot about Jay-Z staying powered up wherever he went, all day long. The client liked the idea, but he was too expensive. Also, they couldn't afford to have "Beyonce" show on his phone, so that got shortened to just "B".

Project Roles
Copywriter
Company
Woods Witt Dealy & Sons
Skills
Copywriting
Media
Scripted TV
Project Industries
Technology