Edit This Logo Design

Edit This is a premium service provider specialising in copy editing & proof-reading. The brand was in need of a visual identity to represent their services & brand values. — A contemporary script-style logotype was created to add a fun & uniquely cool personal style to the brand. The modern serif typeface, Luthier, compliments the energetic logo and also lends itself to a more pleasurable reading experience. The identity takes profound historical & philosophical quotes and literally edits them. This subtle humour helps push the human element into the brand collateral, positioning Edit This as friendly & approachable.