About: Contadores de Buenos Aires connects those who are looking for an accountant with accounting firms and accountants who can help them. The Problem: The website did not generate leads since it did not look professional and trustable. It was outdated and unfashionable which affects its conversions. Goal: Create a responsive website and dashboard. Make it clean and friendly. Increase the conversions and get more leads by creating an easier way to communicate what the platform offers. Create empathy.