Canada Goose, has long been the (un)official jacket of film crews everywhere it’s cold. The Vice film crew was heading to the Artic to film a content-series of 5 episodes where top chefs hunt and cook alongside the inhabitants of Norway. As producer for the project I procured Canada Goose gear, applied functional stitching sourced locally in Boston and fully equipped the Vice crew. The episodes have reached more than 3 million organic views already and have been activated on both Vice, Viceland and Munchies.