Dempsey Center

Having a dated and esoteric brand identity, the Dempsey Center needed to simplify, unify, and amplify their brand identity system to empower them in reaching their business objective of providing free cancer care services worldwide. We created a set of common brand standards and values along with a new logo to evoke emotion of the care and community experienced at the center allowing them to face any decision with confidence. As producer on the initiative we created everything from bike kits, signage, bibs, to photo walls and swag products. We also produced three Dempsey Challenge fundraising videos which were paramount for the inspiring viewers to get involved.