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This is the real New Jersey, NJ Travel & Tourism

Negative stereotypes. Never a good thing for a brand. And in the case of the New Jersey brand the negative perceptions were perpetuating for decades and becoming part of our culture. How do you even begin to turn that around? A simple yet undeniably powerful solution: Show the world the real beauty of New Jersey. Campaign. "Now That’s New Jersey" gave lapsed and potential visitors an eye-opening cinematic view of the beautiful beaches, boardwalks, mountains, nightlife, and other unexpected wonders of New Jersey. So much for negative perceptions.

Project Roles
Art Director, Copywriter, Creative Director, Executive Producer
Company
Brushfire, Inc
Skills
Art Direction, Copywriting, Creative Direction, Post-Production
Media
Branded Content, Commercials - Broadcast, Commercials - Radio, Commercials - Video
Project Industries
Travel/Tourism
This is the real New Jersey, NJ Travel & Tourism
This is the real New Jersey, NJ Travel & Tourism
This is the real New Jersey, NJ Travel & Tourism
This is the real New Jersey, NJ Travel & Tourism
This is the real New Jersey, NJ Travel & Tourism
This is the real New Jersey, NJ Travel & Tourism
This is the real New Jersey, NJ Travel & Tourism
This is the real New Jersey, NJ Travel & Tourism