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Only Craft Beer

Beer ads are supposed to be fun. But in Romania, everyone talks about tradition. We saw an opportunity to make Klausen Burger craft beer stand out from the crowd in an entertaining manner. I created the "Only Craft Beer" platform based on the insight that craft beer makers don't do / talk / live for anything else than what they do. Through a series of ambitious clips and outrageous visuals we managed to let everyone know there's a new craft beer in town. Sorry it's only in Romanian - ask me about the translated version.

Project Roles
Cinematographer, Copywriter, Creative Director
Cake Creative Shop
Art Direction, Cinematography, Conceptual, Copywriting, Creative Direction, Filmmaking, Scripting
Brand Films, Commercials - Broadcast, Commercials - Video, Manifestos, Social Media Content, Social Media Copy
Project Industries
Only Craft Beer