Asked to attract a new target group to the Tommy Hilfiger stores, the repositioning strategy of ‘Tommy Denim’ unites the brand’s American youth culture heritage with a more uplifting and downtown vibe. Driven by the mantra of #bettertogether, it highlights the brand’s quirky assets and features a collection of brands in the store, dealing as the go-to pitstop for the new Tommy Girl. Roles within this project included creative direction, brand strategy and design.
- Project Roles
- Art Director, Creative Director, Designer, Illustrator
- Tommy Hilfiger
- Adobe Illustrator, Adobe InDesign, Creative Direction, Strategy
- Brand Guidelines, Illustrations
- Project Industries