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Tommy Denim

Asked to attract a new target group to the Tommy Hilfiger stores, the repositioning strategy of ‘Tommy Denim’ unites the brand’s American youth culture heritage with a more uplifting and downtown vibe. Driven by the mantra of #bettertogether, it highlights the brand’s quirky assets and features a collection of brands in the store, dealing as the go-to pitstop for the new Tommy Girl. Roles within this project included creative direction, brand strategy and design.

Project Roles
Art Director, Creative Director, Designer, Illustrator
Company
Tommy Hilfiger
Skills
Adobe Illustrator, Adobe InDesign, Creative Direction, Strategy
Media
Brand Guidelines, Illustrations
Project Industries
Fashion
Tommy Denim
Tommy Denim
Tommy Denim
Tommy Denim
Tommy Denim
Tommy Denim
Tommy Denim
Tommy Denim
Tommy Denim