K9 Friends - Talent For Hire
Less than 2 in 10 dogs are adopted from an animal shelter.
In a sandy place like Dubai, changing perceptions seemed to be even harder than anywhere else. We knew any campaign would have to live up to the city's glamour.
I came up with the idea of bringing the shelter dogs personalities into people's attention. We transformed the animal shelter into a canine talent agency and promoted its dogs as models.
Everyone got a social media profile to showcase their skills.
In the end, the dogs were booked to feature in magazines and appear in ads.
And all the featured ones found loving homes.
- Project Roles
- Copywriter, Creative Director
- Saatchi & Saatchi Middle East
- Cinematography, Conceptual, Creative Direction, Digital, Entertainment, Filmmaking
- Advertising, Branded Content, Commercials - Broadcast, Commercials - Video, Magazines, Social Media Content, Social Media Copy
- Project Industries