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K9 Friends - Talent For Hire

Less than 2 in 10 dogs are adopted from an animal shelter. In a sandy place like Dubai, changing perceptions seemed to be even harder than anywhere else. We knew any campaign would have to live up to the city's glamour. I came up with the idea of bringing the shelter dogs personalities into people's attention. We transformed the animal shelter into a canine talent agency and promoted its dogs as models. Everyone got a social media profile to showcase their skills. In the end, the dogs were booked to feature in magazines and appear in ads. And all the featured ones found loving homes.

Project Roles
Copywriter, Creative Director
Saatchi & Saatchi Middle East
Cinematography, Conceptual, Creative Direction, Digital, Entertainment, Filmmaking
Advertising, Branded Content, Commercials - Broadcast, Commercials - Video, Magazines, Social Media Content, Social Media Copy
Project Industries
K9 Friends - Talent For Hire