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Chick-fil-A Experiential

Introducing the world’s first restaurant designed to bring rival fans together. To celebrate the deep south’s oldest rivalry (125 years), we created a one-of-a-kind Chick-fil-A in a small remote town on the state line. With a local population of just over 2,000, well over 4,000 Auburn and Georgia fans came together for some Chick-fil-A, and to watch the game together. 3 weeks later, a :60 version of this spot ran during the 2017 SEC Championship game between, you guessed it, Auburn & Georgia. Agency: McCann NY

Project Roles
Copywriter
Company
Chick-fil-A
Skills
Documentary, Experiential
Media
Brand Films, Events
Project Industries
Restaurant
Collaborators