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The Prime Minister's Literary Awards

The Prime Minister's Literary Awards (PMLA) annual celebrate the contribution to Australian literature from a selection of shortlisted and winning books in fiction, poetry, non-fiction, young adult fiction, and children's fiction. This advertising campaign represented a significant departure from PMLA's previous marketing approach and was time to refresh the Awards' brand to encourage stronger engagement. It gave the opportunity to create a suite of marketing products that work together while providing individuality to each award category.

Project Roles
Art Director, Designer
Company
PM's Literary Awards – Department of Communications and the Arts
Skills
Art Direction, Copywriting, Design
Media
Advertising
Project Industries
Advertising, Government
The Prime Minister's Literary Awards