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Google: Party #OnAllo

We were tasked to increase Google Allo awareness and retention among college students, so, we threw a party in the heart of Boston featuring a performance by the band Bleachers. Entry required a student ID and the downloaded Google Allo app. Inside we had a multi cam gif booth, custom live t-shirt printing, a group chat challenge utilizing the app for Google prizes and a cookie truck outside giving away free cookies at the end of the night. Students were engaged and happy!

Project Roles
Producer, Event Producer
Experiential, Producing
Events, Interactive Installations, Motion Graphics
Google: Party #OnAllo