Plenitud Moved By Courage

1 in every 4 people above 40 years old have urinary incontinence. And if is so common, why nobody is talking about it? To inspire people and break this taboo, we launched a branded content about the life with urinary incontinence. The main feature was the talk-show Moved By Courage, starring real women who shared their stories about dealing with this condition and invited people to do the same on social media.