Wundernacht

Side projects are super fun. But sometimes they get a little bit out of control. This is what happend with Wundernacht.

The idea
The idea came to life during a brainstorm evening with friends. How many times do we go out to the same place or have dinner in the same restaurant? That was the problem we were trying to solve.

Wundernacht came out as the solution. A surprise night out, curated by locals. When you book a Wundernacht, you have know idea where you’ll end up. You pick a date, choose your city and pay € 65,00 per person. On your Wundernacht you would receive a text message at 5 PM where your evening would start a few hours later. Dinner and drinks were included in the price.

Branding & design
Wundernacht’s branding and identity is something I’m really proud of. I designed the logo, defined the brand guidelines and developed all this into a website. The brand turend out to be very strong, lovable and recognisable. We designed letters, giftcards, banners, social content, envelopes and even some merchandise. Along the way the design and visual identity and website improved every month and became stronger. We also made a lot of social content for our Instagram, Facebook, blog and newsletter.

Developing the business
Wundernacht became a serious business. We were not profitable but we had a growing number of paying customers who really enjoyed their surprise night out. More and more time (and some personal money) was put into the idea and we started writing our business plan. In August 2016 we raised our first investment and started working on it full time. Two interns joined the team, we rented a small office, started with marketing and suddenly Wundernacht was truly a company.